The Next Biggest Social Media Platform Become TikTok Famous

TikTok is GROWING FAST

TikTok`s Mission

Capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.

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Biggest Growing Social Media Platform

TikTok has more than 1 billion users, and this reflects the kind of popularity that the platform enjoys. Last year, TikTok had more downloads than Instagram. Take opportunity on this success road and don't miss it this time!

How To Get Started With TikTok

Here you will learn how you can make a video and post it using the TikTok app. TikTok is a very popular social media app for short videos and when you create a video you have the choice of making it either up to 15 seconds or up to 60 seconds.

Create your TikTok Account

You will need to download TikTok for your iOS or Android device first. After installing the app you will need to create a free account. You will receive a number of prompts to do this in the app. It is possible to create an account using your existing Instagram, Facebook or Twitter accounts or with an email address.

It is possible to create a new TikTok account using your mobile phone number as well. You will need to verify your new account and then you can change your profile name. The app will check that the name you choose is unique.

Watch some Videos

After creating your account you will see the page to view videos. If you really enjoy a particular video you can tap on the heart icon which is the same as giving a “like” with other platforms. You also have the opportunity to leave comments if you want. There is a “share” feature too so you can send the video to other social media platforms.

On the left of the video you will see an icon for the video creator’s profile. Tap on this and then you will bring up their profile page. Once here you can choose to follow this profile so that you will be able to see their future videos.

The TikTok Menu Bar

The menu bar for TikTok is at the bottom of the screen. You will see 5 icons on the menu bar. The first is a house shape and when you tap on this you will refresh your “For You” page which will use AI technology to present you with recommended videos to watch based on your history with the app.

Next along on the menu bar is the magnifying glass which takes you to the search function. With this you can search for specific TikTok user’s content, search by keyword or by hashtag. The next icon on the menu bar is a “+” which you can use to upload your own video creations.

The last 2 icons on the menu bar are “Notifications” and a person outline which takes you to your profile page. On your profile page you will be able to see all of the videos that you have uploaded to TikTok.

You can also change your privacy settings within your profile page. There are three dots in the upper right hand corner of this page where you can change your account to private if you wish. All new accounts are created as public by default.

It is also possible to specify only certain TikTok users to view your videos and to leave comments on your content. You can also edit your current profile including the description and even the username. If you are a business and want to use TikTok for marketing then you can change to a Pro account from your profile page.

Avoid These TikTok Marketing Mistakes

Marketing on TikTok can be very rewarding for you if you do it right. The platform already has over 500 million users and is growing all of the time. As a fairly new social media platform it is not saturated with marketers like the others are.

But there are many mistakes that you can make with TikTok marketing if you do not do your homework. While there are a lot of cases of brands using the platform successfully for their marketing, there are many more cases where marketers got it completely wrong. In this article we will discuss the marketing mistakes that you need to avoid with TikTok.

1. Promoting the Wrong Products

You need to understand that the TikTok platform has a particularly young audience. The majority of TikTok users are under the age of 30 and many of them are teenagers or in their early twenties.

They are only interested in products that suit their age group. If you try to promote products which are aimed at older people then you will fail. In time the platform may attract some older users but at the time of writing these are few and far between.

You need to work out if the TikTok platform is right for your business or not. If your target audience is Generation Z and younger Millennials then there is a good chance it will work for you. If you have a more mature audience then you should use another platform where these people hang out.

2. Posting Boring Videos

TikTok is all about fun and excitement. Nobody on the platform is going to be looking for presentation style videos and besides you only have 15 or 60 seconds to get your point across. The majority of TikTok users are going to want to participate on the platform and not just passively watch videos.

You need to plan your videos for TikTok. Take a look at the popular videos on the platform and work out why so many users like them. Are they funny? Do they encourage participation? Are they different? Put your creative hat on and think about how you can engage your audience.

3. Trying to Sell to TikTok Users

Nobody likes to be sold to. This applies to all social media platforms but particularly TikTok. You must avoid using pushy sales messages in your videos. This will not impress TikTok users and they will end up avoiding your content in the future.

There are other subtle ways that you can promote your products without being sales orientated. The trick is to engage your TikTok audience around your brand and products. Make a fun video with someone using your product in an entertaining way for example.

4. Not using a Music Sound Track

TikTok is an extension of the Musical.ly platform. The young people that use TikTok expect to hear background music with most of the videos that they watch. It is so easy to add a good music clip to your vides so make sure you do this every time.

5. Not using the Special Effects

There are a number of special effects available on TikTok. Users know this and expect videos to use at least some of them. You can make your video a lot more fun when you use effects such as speeding up and face filters.

TikTok Training Guides

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► What is TikTok And Why Should You Care

► Getting Started With TikTok

► Creating Content For TikTok

► TikTok Hashtags

► Marketing Strategies For TikTok

► TikTok Ads

► TikTok Use Cases To Inspire You

► TikTok Analytics

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